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Appearantly, there is going no big surprise in the naming game for Windows Longhorn. Like its predecessor, it's likely to become a simple name, as simple as Windows Server 2008. Microsoft will probably make this name official next week at WinHEC in Los Angeles.
It was actually Microsoft who slipped the name early on the Technet site.

Microsoft's official response on the new name: "Microsoft does not comment on rumors or speculation."